Full-Team Focus with ABX Motions

Why ABX?

Account-Based Experience (ABX) is a customer-centric approach that combines account-based marketing (ABM), sales and inside sales alignment, and personalized customer experiences to drive engagement, pipeline, and closed-won bookings from high-value target accounts.

Unlike only ABM (which focuses primarily on marketing outreach), ABX ensures that every interaction across marketing, sales, inside sales, and customer success is tailored, timely, and relevant. It integrates data, automation, and multi-channel engagement to create seamless experiences for key accounts throughout their entire journey with your brand.

Unified Target, Unified Approach, Unified Goals

No more wasted budget, time, and effort. No more disconnected sales and marketing teams.

Ceruleo drives smart, targeted engagment that turns high-value accounts into revenue-driving relationships. We build a unified Account-Based Experience (ABX) motion that engages your most valuable accounts, and converts them into sales pipeline and recurring ARR.

1. ABX Strategy That Hits Home: Bring Everyone to the Table

Success starts with the right strategy. The Ceruleo team will help you pinpoint high-value accounts, map out their journey, and align sales and marketing so every touchpoint makes an impact.

We define your Ideal Customer Profile (ICP) and key personas so your teams’ focus is steadfast. Every stage of the buyer’s journey is mapped, ensuring seamless, high-value interactions in the right moments. Sales and marketing finally get on the same page with clear workflows, messaging, and goals – and with the right performance metrics in place, you’ll know exactly what’s working and when optimization is needed.

Your growth strategy shouldn’t require guesswork. This is the foundation that ABX with Ceruleo delivers.

2. Tools & Data: The Hidden Power Behind Smarter Engagement

Modern ABX requires the right tools, clean data, and intelligent automation to make every interaction count.

Upfront audits with Ceruleo dive into your current tech stack and data cleanliness to assess exactly how ready your growth team is for ABX. We will provide clear recommendations on current (and coming) tech platforms. Our team will dive into your data and provide hands-on solutioning with your team to move obstacles, train the team, and prepare for phase 1 of integrated ABX.

Right tooling. Right data. Right team. Right outcomes.

3. Omnichannel: The Magic That Gets You Noticed

Your ideal accounts are bombarded with generic outreach. Ceruleo ensures that you stand out.

From personalized content and dynamic email sequences to LinkedIn engagement and precision-targeted ads to the entire account buyer group, the Ceruleo team orchestrates an omnichannel approach that actually influences decision-makers. Executives, influencers, and decision makers get high-value, tailored messaging to drive interest and push the whole of the account down funnel.

Sales teams are equipped with the insights and tools they need to close deals faster while staying on message. ABX turns cold outreach into warm, relationship-driven growth. It's not just about targeting accounts—it’s about engaging them in a way that feels relevant, valuable, and authentic.

When your outreach is aligned, intentional, and valuable, conversations happen.

Stay aligned. Stay active. Stay focused.

4. Optimization: Fuel Growth with Iterative Evolution

ABX isn’t a one-time play—it’s an evolving strategy. We track everything, test continuously, and fine-tune for better results.

The large sets of engagement metrics across individual accounts help analytics teams drive thoughtful, effective recommendations for both marketing and sales. Alongside deep data analysis, real-time analytics can show what’s driving engagement and what’s not. Persistent A/B testing uncovers the best messaging, creative, and timing. And when it’s time to scale, we help you expand into new accounts, verticals, and markets—without losing the precision that makes ABX so effective.

Growth isn’t static. Neither is our approach.

TLDR: ABX Outcomes with Ceruleo

So why should you trust Ceruleo with your ABX strategy? For us, it’s about growth your team to become:

• Customer-First – Prioritizes delivering value at every touchpoint, rather than just pushing sales

• Multi-Channel & Multi-Team – Aligns marketing, sales, and success teams for a unified strategy

• Data-Driven & Predictive – Uses AI, intent data, and automation to personalize outreach and anticipate customer needs