Supercharge Your Funnel with ABM

What’s ABM all about?

Account-based marketing (ABM) is giant evolution beyond the “throw everything at the wall and see what sticks” marketing strategy. It’s a targeted, no-nonsense approach where each of your top accounts and segments receives curated experiences. Instead of wasting budget, time, and energy on broad campaigns, Ceruleo will help you and your team zero in on the accounts that have the highest potential for long-term value and craft personalized experiences that speak directly to their needs.

Whether you’re in a competitive space or offering complex, high-ticket products, ABM is the most efficient way to engage decision-makers and influencers who are ready to make a purchase. At Ceruleo, we don’t just make suggestions—we build ABM strategies that actually work. We bring data, insights, and creativity together to help you hit your revenue goals faster.

Right Accounts, Right Message, Right Place

Every business and solution is different. At Ceruleo, so we tailor our ABM services, timelines, budgets, and tech stack recommendations to meet your specific goals.

1. Let’s Find Your Dream Clients: Aim First, then Fire

It all starts with choosing the right accounts to target. At Ceruleo, we don’t play guessing games—we use data, advanced analytics, and deep insights to identify the best accounts on which to scale your entire business. By looking at firmographics, behavioral patterns, lookalike audiences, buying intent signals, and your sales teams’ existing account intelligence, our team will zoom in on the ideal customer profile (ICP) – and all the accompanying personas – that’s far more likely to deliver an open sales opportunity than not.

No more casting a wide net and hoping beyond hope to “catch something good.” ABM will focus your marketing team on the accounts that will bring the highest returns.

Work smarter, not harder.

2. Account Engagement & Content Strategy: Let’s Get Cozy

With your dream accounts selected and tiered, it’s time to get them engaged with your brand – both on-site and across the vast ecosystem of referral sites. Content creation – from intensive whitepapers to sales one-sheets to industry benchmark reports to marketing email copy to display ads to in-depth case studies – is at the core of an impactful ABM strategy.

Ceruleo will help you map out a series of touchpoints that nurture up-market relationships over time. From web visits to social media interactions to emails, phone calls, and even in-person events, key account stakeholders will get the attention they deserve. It’s about getting your brand where ICP prospects are, and showing up in ways that offer value.

Executing ABM/ABX strategies that ensure your sales and marketing teams are totally aligned aren’t easy at first. Ceruleo helps even the most highly-matrixed growth orgs move prospects smoothly through the funnel.

Better teamwork, better results.

3. Optimize with Automation & AI: Scale Everything All the Time

Once target accounts are engaged and entire GTM team is rowing in the same direction, it’s time to optimize and scale the programs and channels that are producing ROI.

Ceruleo will help you invest the necessary time in scaling what’s working. Automating processes and workflows that have demonstrated success is the first motion, then investing in AI to scale up new channels and messages comes next.

It seems like new ABM tools hit the GTM technology marketplace every day. Determining which toolset will require the lowest lift while driving the highest impact can be overwhelming, and the Ceruleo team is here to help. From best-in-breed behemoths to bleeding-edge startups, our team will blend a deep understanding of your business needs, org chart, and budget with the current growth tech landscape to “right size” your entire stack – soup to nuts.

Don’t let automation and AI slow you down. Less paralysis, more analysis.

4. KPIs, Tracking, & Goals: You’re Never Done

Whether your scaling ABM to existing customers, net new prospects, or potential partners, there is no finish line. You and your teams will never be “done” tailoring individual, intelligence-driven messaging to engaged accounts.

Acceptance is the first step.

With that in mind, Ceruleo builds in ABM performance tracking from the jump. Taking into account attribution models, existing tech stack limitations, and your teams’ goals and variable compensation structures, building the optimal ABM strategy needs to start with the end in mind. Standardized campaign and content naming conventions, campaign data structures, and up-to-date process maps and org charts lay the foundation for what’s achievable and what’s idealistic.

Together, our teams will help you align high-level business objectives with goals, tactics, and activities.

Start slow, then act fast.

TLDR: ABM Outcomes with Ceruleo

So why should you trust Ceruleo with your ABM strategy? For us, it’s about getting your team:

• More Revenue, Less Hassle: By focusing on the right accounts, ABM helps you bring in bigger opportunities that lead to higher revenue—without wasting your time on low-value leads

• Stronger Relationships = More Sales: ABM is about connecting with the people who matter most. Building trust with key decision-makers is the secret to closing deals and keeping customers for life

• A Higher ROI: With ABM, every dollar counts. Our targeted approach ensures that your marketing budget is well-spent, delivering maximum returns

• Faster Sales Cycles: We align sales and marketing efforts to shorten your sales cycles. When both teams are on the same page, deals move faster

• Your Brand, Front and Center: By delivering personalized content across multiple touchpoints, we boost your brand’s visibility and position you as a trusted authority in your space